The Challenge
No driver wants to think about tire problems. Yet flats and blow-outs can be among the more costly issues facing motorists. Tire Minder sought to engage motorists in a familiar environment to get them thinking about these issues while creating appeal around a premium priced product that required technical demonstration.
The Solution
The ImageWorks design team worked to balance competing priorities of demonstration space with product space in this custom endcap. An attachable demo area addresses the technical requirements of the Tire Minder product line, while the pre-assembled cabinet and magnetic graphics showcase the full line of products and accessories.
The Result
Tire Minder equipment sales grew significantly in the quarter following placement of the new displays. In addition, the brand enjoyed dramatically increased awareness in an environment where consumers were programmed to think ahead and stock up.
The ImageWorks Display® was like being able to add a salesperson in hundreds of new locations. And the increased brand awareness alone was worth the custom-display investment.
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