The Challenge
High-end, small appliance manufacturer Breville had enjoyed success with its displays in Best Buy stores. Yet changing consumer demands had altered the footprint of some key Breville products, requiring more space for displays, storage and in-store demos. Breville needed updates that featured integrated electrical power, hidden-door storage and patience for a multi-step retail consultation and approval process.
The Solution
While still following Best Buy retail standards, the ImageWorks team punched up Breville branding with a lighted logo and opened up the display area from 10” to up to 18”. Enhanced storage likewise accommodated a larger product mix while an integrated power supply supported a mobile, on-demand demo island.
The Result
Breville in Best Buy represents the company’s largest shop-in-shop display. In addition to making space for new products, Breville has seen a significant increase in sales in their 60 Best Buy environments.
“ImageWorks really does live up to its motto, fiercely focused on clients first. Their work is extremely impressive in every regard, from innovation and creativity, to excellence and efficiency. My confidence in the ImageWorks Team to ensure a successful merchandising solution is absolute.”
— Jeanette Fischer, Trade Marketing Manager, Breville
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