Envision Your New CPG Retail Display Commanding Attention
Consumer packaged goods retailing is increasingly about digital integration and omnichannel experiences. And while many consumers will do their research online, a significant portion still prefer to do the actual buying in-store. CPGs need to wrestle with both dynamics. Fortunately, well-designed custom retail displays can facilitate customer engagement within these diverse channels. With ImageWorks, your CPG display will command shopper attention.
Consider Multple Touchpoints
A strong consumer packaged goods (CPG) retail display serves as a bridge between physical and digital shopping experiences, offering a cohesive brand narrative that resonates across multiple touchpoints. For example, incorporating QR codes into your custom product displays and retail gondola shelving allows customers to access online content, such as product details or promotions, seamlessly blending the in-store experience with digital channels, integrating multi-channel shopper experiences.
Capture Shopper Attention
Additionally, visually striking and strategically placed retail display shelves capture attention and influence purchase decisions, with studies showing that nearly half of consumers are swayed by such in-store promotions. By leveraging consumer insights and preferences, successful CPG displays can create a memorable shopping experience that not only drives sales but also strengthens brand loyalty in your increasingly competitive retail landscape.
Any consumer-packaged-good brand is in highly qualified hands at ImageWorks. Our industry-leading retail display solutions will not only increase your product sales, but also improve your store profitability.
Tobacco
Sophisticated back bar design continues to power the tobacco display in both convenience stores and retail. The latest designs accommodate not just cigarettes and chewing tobacco, but the full range of nicotine products including pouches, lozenges, discs, chews, and gum. Hemp may also be on offer to incorporate into your cigarette shelf.
Liquor & Beverage
The exploding category of both alcoholic and non-alcoholic beverages has led to innovation in beer cave fixtures, as well as stand-alone beverage displays. Newer, stronger shelving features cantilevered design for enhanced visibility, plus durable construction that enables you to offer more and more options of the more and more choices available.
DIY & Home Improvement
It’s no surprise this category requires in-store displays that allow customers to touch and feel (and even try) the merchandise. Achieving scale in distribution requires flexibility of display sizes and formats, along with integrated power options — all to enhance the shopper experience.
Electronics
Electronics are necessary elements of modern life, leading to greater distribution in more retail environments. As your store footprint grows, so, too, does the need to control for shrinkage. More sophisticated electronics may also require their own “how-to” section within the display, especially if technology is unfamiliar or complex.
Small Appliances
Sophisticated consumers are seeking ever more specialized appliances. Increasingly, these specialty appliances host their own internal CPUs, creating a need to demonstrate and become familiar with specific operations. Custom retail displays are being created to accommodate electrical power, and potentially demonstration areas to accommodate. A growth in small appliance SKUs is leading to designs incorporating additional secure storage. Your small appliance category can rely on ImageWorks for the industry’s most high-performance solutions.
Outdoor
Merchandising in the Outdoor category is all about seasonality and durability. Today’s custom retail displays are being designed to weather the elements, enabling retailers to add product without adding real estate. Your new, larger format shelving is expanding opportunities to showcase premium items which might in the past have been handled as commodities.
Pet Supply
Pet supply SKUs have increased dramatically as changing demographics and lifestyles support increased pet ownership. Retail display shelves are keeping up, offering new options to support both bulk/heavy product on high visibility cantilevered shelves, as well as hard-to-stack items in bowls, baskets and modular peg systems. Your pet category is especially attractive for impulse purchases, making queue lane shelving and displays another excellent option.
Increase Your CPG Category Profitability
By investing in best-in-class retail display solutions that are uniquely tailored to your needs, your CPG brands can lead their category in both sales and profitability.
Let Our Expertise Improve Your CPG Sales. Call us.