The internet, social media, mobile phones and gaming all have left their mark on consumer behavior in brick-and-mortar locations. They’ve also opened up new opportunities for enterprising retailers. Here are a few ways to ride the digital wave to bigger sales.
Make Products Super Easy to Find
Search-focused shopping puts the right product on the screen in seconds. Consumers frequent those stores where they can find what they want fast. That’s where the right cigarette fixtures and retail product displays can really pay off.
Play with Display Height & Depth
Different shelf heights, risers and three-dimensional props not only showcase more products, they also make products more apparent. The right display shelving for retail stores, along with well designed cigarette shelves, can leverage this benefit.
Clean Up Display Chaos & Clutter
Clean, tidy displays make it easy to find and buy products. Look for retail display and cigarette shelving tools like product pushers that help keep messes at bay. Use drawers and other hidden storage to keep extra product ready without adding clutter.
Make Your Point of Purchase Pop
Replicate the dynamic online environment in store by playing with bold colors, LED screens and harnessing digital displays. Aim for share-worthy content on social media.
Add Digital to Your Display Strategy
Custom displays offer an excellent opportunity for product and pricing agility. Quick-change digital signage on gondola shelving, end caps and cigarette rack displays facilitate rapid re-sets and adjustable pricing.
Switch Up Modular Displays Often
Modular display components make it easier to surprise and delight your customers with a fresh look. Tap easily re-set gondola shelving and cigarettes displays to freshen things up.
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